Picture of Dennis Pachernegg
Born in a small town one hour north of Cologne, I now live in Berlin and work as a copywriter and brand strategist. I love the city, mostly for the interesting people it attracts from all over Europe and beyond. If you consider Europe as a brand, however, I believe it lacks something crucial: a capturing narrative. Only seeing an effective bureaucracy at work won’t fill your heart and soul with awe (unless you’re German, perhaps) but this is exactly what is needed for a polity's long-term survival, if history is any guide. I don’t know whence this "European Dream“ will come, but unless it does, I remain sceptical, especially if times get tougher.

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Universal Basic Income

Germany Adopted a Universal Basic Income, and Nobody Noticed

Germany may have bagged itself a universal basic income (UBI) through a legal back door.  We’ll never know if the judges at the German Supreme Court in Karlsruhe were fully aware of the enormous consequences of their verdict last year.